Our team started by conducting an in-depth analysis of Xclusive Appliance Repair’s current online presence, including their website and social media channels. We identified several areas of improvement and recommended a solution that would help them achieve their goals.

Website Development:

Our team of designers and developers worked closely with Xclusive Appliance Repair to create a new website that was visually appealing, user-friendly, and optimized for search engines. The website was built on WordPress, which allowed for easy customization and integration with various tools.

We focused on creating a clear and concise message that highlighted the company’s services, pricing, and contact information. We also added a section for customer reviews and testimonials, which helped build trust with potential customers.

Google Ads Campaigns:

Our digital marketing company designed and implemented a Google Ads campaign that focused on attracting high-quality leads and maximizing the company’s return on investment (ROI). Our team employed a variety of strategies to ensure that the campaign was effective and efficient.

1. Keyword Research: We conducted extensive keyword research to identify the most relevant and profitable search terms for the company. We focused on long-tail keywords that targeted users with specific needs and intent. This allowed us to create highly targeted ads that would attract users who were most likely to convert.

2. Ad Copy: Our team created compelling ad copy that highlighted the company’s unique selling points, such as their affordable pricing, fast service, and excellent customer support. We used language that resonated with users and encouraged them to take action. We also included a clear call-to-action to guide users to the next step in the customer journey.

3. Targeting: We used Google’s targeting options to reach users at different stages of the buying process. We targeted users who were actively searching for appliance repair services in Xclusive Appliance Repair’s service areas, as well as users who had previously visited the website or showed interest in similar services. We also used geographic targeting to ensure that the ads were displayed only to users in the company’s service areas.

4. Ad Extensions: We utilized a variety of ad extensions to enhance the effectiveness of the ads. We used sitelink extensions to provide users with quick access to relevant pages on the website, such as the pricing page and contact page. We also used call extensions to allow users to call the company directly from the ad, making it easier for them to take action.

5. Monitoring and Optimization: Our team monitored the campaigns closely to ensure that they were performing well and making the most of the budget. We used analytics tools to track the performance of the ads and made data-driven decisions to optimize the campaigns for better results. We adjusted the bidding strategy, ad copy, and targeting options based on the data we collected to ensure that the campaigns were effective and efficient.