CASE STUDY
Pet Humane Euthanasia
Luxury Gaming Tables
Company
Pet Humane Euthanasia, located in Los Angeles, specializes in providing compassionate euthanasia services for pets. The company is dedicated to ensuring a peaceful and stress-free experience for pets during their final moments.
Objective
Our digital marketing efforts focused on enhancing online visibility and lead generation for Pet Humane Euthanasia. We conducted a detailed analysis of their target audience, industry trends, and competitors to select the most effective marketing channel. We chose a Google Ads campaign for its precise targeting and measurable outcomes, aiming to attract high-quality leads and increase business efficiently.
Strategy
Strategy:
To achieve our objective, we developed a comprehensive strategy that included the following steps:
Keyword research: We conducted thorough keyword research to identify the most relevant and high-traffic keywords related to pet humane euthanasia services. We used a combination of broad match, phrase match, and exact match keywords to maximize our reach.
Ad copy creation: We crafted compelling ad copy that highlighted the unique selling points of Pet Humane Euthanasia, such as their compassionate and personalized approach to pet euthanasia. We also included a clear call-to-action (CTA) to encourage pet owners to contact the company.
Landing page optimization: We optimized the landing page of the Pet Humane Euthanasia website to ensure that it was user-friendly and provided all the necessary information for pet owners. We included a prominent contact form on the landing page to make it easy for visitors to get in touch with the company.
Campaign monitoring and optimization: We closely monitored the performance of the Google Ads campaign and made adjustments as needed to improve its effectiveness. We tracked key metrics such as click-through rate (CTR), cost per click (CPC), and conversion rate to measure the success of the campaign.
Results
Our Google Ads campaign for Pet Humane Euthanasia generated impressive results. Here are some of the key metrics with in the first 90 days:
Conversion rate: 3.4%
Conversions: 249
Conversion Cost: $19
Conclusion
Our Google Ads campaign for Pet Humane Euthanasia was a success. We were able to increase the online visibility of the company and generate more leads for their pet humane euthanasia services. By implementing a comprehensive strategy that included keyword research, ad copy creation, landing page optimization, and campaign monitoring, we were able to achieve our objective and deliver measurable results.
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