CASE STUDY
Gilbert Table Tennis
Table Tennis Club
Company
Gilbert Table Tennis, is a local sports club that has been in operation for several years. Despite their strong reputation in the community, the club struggled to attract new members and increase their client base. They approached our digital marketing company for help in creating a more effective marketing strategy.
Challenge
The main challenge that Gilbert Table Tennis faced was finding a way to reach their target audience in a cost-effective manner. Traditional advertising methods, such as word-of-mouth marketing and local advertising, were not generating the desired results. The club needed to find a more efficient way to promote their services to potential clients.
Solution
Our digital marketing team worked closely with Gilbert Table Tennis to create a paid social media advertising strategy that would help them reach their target audience more effectively. We identified Facebook and Instagram as the most effective channels for reaching potential clients, due to their large user base and robust targeting options.
Our strategy included the following steps:
Audience Research and Targeting: We conducted extensive research to identify the club’s target audience, and developed detailed audience personas based on their demographics, interests, and behaviors. We used this information to target Facebook and Instagram users who fit these personas.
Ad Creative Development: We developed visually appealing and engaging ad creative that showcased the club’s unique offerings and benefits. This included images and videos of players in action, as well as testimonials from current members. Our team also created different variations of ad creative to test which performed best.
Campaign Optimization and Monitoring: We continuously monitored the performance of the campaigns and made adjustments as needed to improve their effectiveness. This included adjusting targeting criteria, ad creative, and ad spend based on performance metrics such as click-through rates and cost per acquisition.
Results
The Facebook and Instagram advertising campaign generated impressive results for Gilbert Table Tennis. Over a period of three months, the club saw a 40% increase in membership sign-ups and a 255% increase in new clients. The cost per acquisition (CPA) for new clients was 71% lower than other advertising methods that the club had previously tried.
The campaign also helped the club establish a stronger online presence, with increased engagement and followers on their social media pages. This helped to further promote the club’s services and increase brand awareness.
Conclusion
By partnering with our digital marketing team, Gilbert Table Tennis was able to effectively reach their target audience and attract new clients in a cost-effective manner. Our focus on audience research, ad creative development, and campaign optimization resulted in a significant increase in membership sign-ups and new clients for the club. As a result, the club was able to establish itself as a leading table tennis club in the local area and continues to attract new clients through social media advertising.
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