After conducting an in-depth analysis of the dealership’s current online presence and target audience, our digital marketing team developed a comprehensive Google Ads marketing strategy. The strategy included the following steps:

1. We conducted extensive keyword research to identify the most relevant and high-traffic keywords for the dealership’s industry and target audience. We used a combination of keyword research tools and competitive analysis to identify the best keywords to target. We analyzed the search volumes and competition levels for each keyword to ensure that we were targeting the most relevant and high-traffic keywords. Based on our analysis, we created a list of recommended keywords to target in the dealership’s Google Ads campaigns. We also organized the keywords into ad groups and campaigns to maximize relevancy and improve ad performance.

 
2. Ad Creation: Based on the keyword research we conducted, we created highly targeted and engaging Google Ads that showcased the dealership’s inventory and unique selling points. Our team of expert copywriters crafted compelling ad copy that highlighted the dealership’s competitive pricing and excellent customer service. With our Display campaign, we also used high-quality images to showcase the dealership’s inventory and provide an appealing visual representation to users. Our team also provided guidance on the ad format, placement, and bidding strategy to ensure that the ads were optimized for maximum visibility and performance.

To further enhance the effectiveness of the ads, we incorporated various ad extensions, such as callout extensions, site link extensions, and structured snippet extensions. These extensions provided additional information and incentives to users to encourage them to click on the ads and visit the dealership’s website. By creating highly targeted and engaging Google Ads, we were able to attract potential customers who were interested in purchasing a used car and were more likely to convert into actual customers for the dealership.

3. Landing Page Optimization: Based on our analysis, we instructed the dealership on the changes that were needed to optimize their website landing pages. We recommended changes to the content and layout to ensure that the pages were highly relevant to the ads and provided a seamless user experience. By following our instructions, the dealership was able to improve the relevancy and user experience of their landing pages, which helped to increase the conversion rate of the ads.

4. Ad Campaign Management: We continuously monitored and optimized the Google Ads campaigns to ensure that they were delivering the best possible results.