Our digital marketing team conducted thorough research on the target audience and their interests, preferences, and behaviors. We developed a customized digital marketing strategy that included Google Ads and Facebook Ads, aiming to attract and engage potential customers interested in luxury gaming tables.

For Google Ads, we implemented segmented marketing strategies, conversion-driven optimization and display retargeting, and to reach 11 Ravens’ target audience effectively. By analyzing the customer journey and behavior patterns, we developed customized Google Search campaign that that aligned with the target audience’s preferences and interests. We also utilized Google’s advanced targeting options to segment the audience based on demographics, interests, and behaviors. Additionally, we retargeted those who had previously engaged with the website or products but hadn’t converted. The campaigns generated over 300 high-quality leads and resulted in 12X ROI.  

For Facebook Ads, we utilized interest-based targeting, pixel installation and tracking, lookalike-based targeting, continuous A/B testing, retargeting campaigns, advanced scaling, and conversion-driven optimization to deliver highly targeted and effective ads to potential customers. By analyzing the data and identifying the most effective ad formats and placements, we optimized the campaigns to reach the right people at the right time. Through continuous testing and scaling, we were able to refine the messaging and creative to ensure maximum engagement and conversions. This led to a significant increase in online traffic, brand awareness, and sales for 11 Ravens. Our data-driven approach and strategic use of Facebook Ads resulted in a highly successful campaign and exceeded our client’s expectations.