CASE STUDY
Next Curve Productions
VFX & 3D Animation Studio
Company
Next Curve Productions, is a 3D animation studio that specializes in creating high-quality animation and visual effects for various industries, including gaming, film, and advertising. Despite their expertise and reputation, the studio struggled to attract new clients and boost their sales.
Challenge
The main challenge that Next Curve Productions faced was finding a way to reach their target audience and generate more leads in a competitive industry. They had previously relied on organic search traffic and word-of-mouth referrals, but this approach was not generating the desired results. They needed to find a more effective way to promote their services to potential clients.
Solution
Our digital marketing team worked closely with Next Curve Productions to develop a Google Ads strategy that would help them reach their target audience more effectively. Our strategy included the following steps:
Keyword Research: We conducted extensive research to identify the most relevant and profitable keywords for Next Curve Productions’ services. This included both broad and specific keywords that were relevant to their industry and target audience.
Ad Campaign Development: We created engaging and visually appealing ad creative that showcased Next Curve Productions’ unique services and expertise. Our team developed different ad variations to test which performed best and made adjustments as needed to optimize ad performance.
Campaign Optimization and Monitoring: We continuously monitored the performance of the campaigns and made adjustments as needed to improve their effectiveness. This included adjusting targeting criteria, ad creative, and ad spend based on performance metrics such as click-through rates, conversion rates, and cost per conversion.
Results
The Google Ads campaign generated impressive results for Next Curve Productions. Over a period of six months, the studio saw a 39% increase in leads and a 27% increase in sales. The cost per lead was $14, which was significantly lower than other advertising methods that the studio had previously tried.
In addition, the campaign helped Next Curve Productions establish a stronger online presence, with increased engagement and followers on their social media pages. This helped to further promote the studio’s services and increase brand awareness.
Conclusion
By partnering with our digital marketing team, Next Curve Productions was able to effectively reach their target audience and generate more leads and sales through Google Ads. Our focus on keyword research, ad campaign development, and campaign optimization resulted in a significant increase in leads and sales for the studio. As a result, the studio was able to establish itself as a leading 3D animation studio in the industry and continues to attract new clients through Google Ads.
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